The full cycle of equestrian sport — from the ground to the podium

ALIR is a holding that grew out of a single idea: the equestrian industry in Russia deserves the same integrated approach as any developed sport and agribusiness market. We don’t simply own assets in different segments — we built them so that each next stage strengthens the previous one.

It all begins with land and architecture — Horse House designs and builds equestrian complexes. On that foundation stands the “Vivat, Russia!” equestrian complex, which hosts competitions — one of the largest in Moscow and the Moscow region. Alongside it works the Alir Embryos laboratory, advancing reproductive technology for sport horses. And what happens in equestrian sport is told by Equimedia and the Media Horse production center — in text, in frames and in live broadcasts. The Kamchatka Krai Equestrian Federation brings this experience to the region: it trains the regional show jumping and dressage team and opens equestrian sport to children.

That is the logic of the holding: each company is an independent professional player in its own niche and, at the same time, a link in a single ecosystem.